Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online in order to inspire and attract their ideal customers. In addition to this, they also need to continue to keep communities engaged, and ensure they're servicing their customers when, where and how they want to communicate.
No doubt the demands to build and maintain a profitable digital process can easily get overwhelming, and the demand for content - in the forms of visuals, video, and audio and the list goes on - is growing out of control.
Plus trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have on the social web today is change.
Years ago businesses had more control over how they communicated with their prospects and customers - they could choose direct mail, email, phone or a one to many such as television and radio.
Today times are changing. Social networks have substantial control over how brands communicate with their customers and audience. For example when Facebook launches a new Messenger feature, a brand's clients are seeking to communicate with them using the new feature before the branch even fully understands what the feature is.
This leaves us with the question - how do you keep up? How do you achieve real results online? The answer is that you need to plan your work - and work your plan.
Social media cannot live in a silo, its not a band-aid for a business with problems. It needs to be integrated with other digital and marketing programs - but most importantly, it needs to be based on, and aligned to, business goals where it can make the greatest impact.
If you're ready to start leveraging social media digital marketing to help grow your business, you need an integrated plan with goals, objectives, and metrics for success.